emoji_objects PMELAB Startups Guide

Build Products (MVP) That Add Value And Gain Traction

A structured 6-step playbook for founders to move from idea to market-ready MVP. Each step includes curated learning resources from trusted ecosystem partners.

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The Framework

From idea to traction, one step at a time.

Follow the sequence, or jump into the step most relevant to your current stage. Each guide includes actionable resources from partners we trust.

01

Idea

02

Team

03

Validate

04

Build MVP

05

Acquire

06

Support
The Playbook

Six steps from idea to traction

Each step below is linked to a trusted, curated learning resource from our ecosystem partners.

1

Step 01

Find Ideas

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Discover proven frameworks for identifying high-potential startup ideas that align with your strengths and solve real market pains.

Learn to find ideas arrow_outward
2

Step 02

Team Formation

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Learn how to find the right co-founder, define roles, and build a founding team with complementary skills that can execute.

Build your team arrow_outward
3

Step 03

Validate Your Idea

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Before writing code, validate demand through customer interviews, landing page tests, and pre-sales techniques that de-risk your concept.

Validate your idea arrow_outward
4

Step 04

Build Your MVP

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Ship the smallest version of your product that delivers real value. Learn MVP scoping, no-code tools, and rapid prototyping techniques.

Build your MVP arrow_outward
5

Step 05

Customer Acquisition

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Find your first 100 customers. Learn frameworks for deeply understanding your target market and running cost-effective acquisition experiments.

Acquire customers arrow_outward
6

Step 06

Customer Support

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Turn early users into loyal advocates and word-of-mouth referrers. Set up support systems that help you learn, retain, and expand customer relationships.

Deliver great support arrow_outward
Go Deeper

Want hands-on training and mentorship?

If you want to build real projects under the guidance of facilitators and mentors, join our 6-week PMELAB BootCamp. Choose UI/UX Design or Frontend Development and graduate with a portfolio of shipped work.

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UI/UX Track

User research, wireframing, Figma, prototyping, design systems.

code

Frontend Track

HTML, CSS, JavaScript, React, responsive layouts, real project build.

workspace_premium Cohort-based. Teams. Mentors. Portfolio.

You'll learn by shipping, not just watching videos. Join a cohort of builders and graduate with real work to show.